Asset management

The research engines behind everything we do.

ECP Asset Management and Sanford DeLand Asset Management are our specialist active equities managers. One philosophy. One research process. Applied to Australian, UK and global quality growth businesses for institutions, family offices, and the portfolios that sit behind Private Wealth.
THE ENGINE

One global firm. One philosophy.

ECP Asset Management and Sanford DeLand Asset Management is where our investment philosophy becomes a disciplined, repeatable process.

THE PHILOSOPHY

The economics of a business drive long-term returns.

This is our single, organising belief. Everything else flows from it.

Not sentiment. Not momentum. Not narratives or themes or what's popular this quarter. The fundamental capacity of a quality enterprise to generate cash, compound capital, and endure.

We seek quality franchises in the growth phase of their life cycle. Businesses with sustainable competitive advantages, strong reinvestment opportunities, and the ability to earn returns on capital well above their cost of capital over many years.

Markets focus on price. We focus on the operating business. The share price follows.

THE PROCESS

How we identify businesses worth owning.

Every company is assessed through our Quality Franchise Framework six pillars covering business model, industry structure, competitive advantage, sustainability, management quality, and financial strength.

We don't rely on screens. We do the work.

Fundamental research. No shortcuts.

Industry

Market structure, growth dynamics, and the ability to sustain attractive economics over time.

Competition

Competitive advantages, barriers to entry, and long-term defensibility.

Sustainability

ESG factors, external risks, and the company’s capacity to adapt and endure.

Management

Capability, integrity, capital allocation discipline, and alignment with long-term value creation.

Financials

Cash generation, balance sheet strength, and returns on incremental capital.

Business

How the company makes money and whether its strategy makes sense.

Quality Franchise Framework

Hover a pillar to explore

Industry

Market structure, growth dynamics, and the ability to sustain attractive economics over time.

Competition

Competitive advantages, barriers to entry, and long-term defensibility.

Sustainability

ESG factors, external risks, and the company’s capacity to adapt and endure.

Management

Capability, integrity, capital allocation discipline, and alignment with long-term value creation.

Financials

Cash generation, balance sheet strength, and returns on incremental capital.

Business

How the company makes money and whether its strategy makes sense.

This framework is applied through deep, bottom-up research long-form company work, management engagement, and ongoing thesis testing. We don't rely on screens or shortcuts. We do the work.

THE PORTFOLIOS

How we build portfolios.

Our portfolios reflect our conviction:

Concentrated
Typically 15-30 holdings. We own our best ideas, not a diluted index.
High conviction
Positions are sized according to our confidence in the business and its valuation.
Low turnover
We buy to hold. Compounding rewards patience. We don't trade around noise.
Benchmark aware, not benchmark constrained
We know what the index holds. We don't feel obligated to own it.

The result is portfolios that look nothing like the market, built for long-term wealth creation rather than short-term relative performance.

SUSTAINABILITY

Built in, not bolted on.

Businesses that damage their environment, people, or communities are not sustainable and not good investments. Sustainability is a core pillar of our research, not a separate filter.

We engage actively with boards on strategy, capital allocation, and long-term value. We vote all proxies.PRI signatory since 2017. RIAA Responsible Investment Leader 2023, 2024.

THE TEAM

A team-first culture.

The Asset Management businesses are built on the belief that no one has a monopoly on knowledge.

Every voice matters
Every investment professional is expected to originate, test, and challenge ideas. Titles matter less than thinking.
Skin in the game
The majority of our team's personal wealth is invested in the same portfolios we manage for clients.
Long tenure
This is not a revolving door. People stay because the work matters and the culture rewards patience.

The investment team includes experienced portfolio managers and analysts with deep expertise. For EC Pohl & Co Private Wealth clients, this is the same team and process that sit behind their portfolios one philosophy, one research engine.

target market

Who invests with ECP
and SDL.

The strategies are designed for investors who share the time horizon and conviction:

Institutional investors
Superannuation funds, insurers, endowments, and foundations seeking a dedicated quality-growth allocation managed by a specialist active equities team.
Family offices and private groups
Families and private investment offices that want a high-conviction, quality-growth manager with a clear, repeatable philosophy and deep alignment through co-investment.
Wholesale and advised clients
Wholesale investors and advised clients who can access ECP's strategies via approved platforms, model portfolios, and direct mandates, subject to eligibility.

Across all channels, investors access the same philosophy, process, and research engine.

ECP Asset management

Learn more about ECP

For institutional, family office, and wholesale investors wanting to understand ECP's strategies, capacity, and track record in more detail, please contact ECP Asset Management directly.

sanford deland asset management

Learn more about SDL

For institutional, family office, and wholesale investors wanting to understand SDL's strategies, capacity, and track record in more detail, please contact SDL Asset Management directly.